Our Vision Statement:
Exxel will continue to push boundaries in the outdoor industry (where we got our start) and beyond. We will redefine the outdoor experience and the industry by better aligning with the social and economic changes of today and the future.
As a large privately-owned company structured as a house of brands, we function with a strong point of view and character. Our core values as a company are more than just words, they’re a way of life. We know that companies with a strong culture and a higher purpose perform better in the long run. As we continue to grow, we strive to ensure that our culture remains alive, evolves, and clarifies. We intend to take these values and incorporate them into all aspects of our business so they become part of the fabric of our company.
We believe that being truly enthusiastic about one's job everyday results in happiness, productivity, and a better work environment. Passion is contagious after all; when someone exudes excitement about something, others around them will crave that same sort of intensity. As an outdoor-centric company, it also goes without saying that we have a passion for the outdoors and protecting the environment. The company has multiple initiatives in place to ensure social and environmental responsibility, and takes great pride in them.
An innovative workplace pushes the boundaries of technology, design, and business practices. For a global company such as Exxel, keeping up with (and staying ahead of) the times is a pivotal component to success. Embracing original thinking means acting with courage, challenging the status quo, and finding new ways to grow the company and each other. It means not only thinking outside of the box, but seeing the box in a new way altogether.
The cornerstone of every successful company is its relationships; those between employers and employees, internal and external stakeholders, customers and vendors. We strive to build trust throughout our organization, as we understand that trust is something that is earned through communication, collaboration, and mutual respect, and is not something that can be manufactured. We stand for integrity and set standards to inspire others to always be honest and fair in all dealings.
At Exxel we put a lot of importance in building and maintaining a positive team and family spirit. We aim to create an environment that is welcoming, warm, and understanding. Since such a large part of our lives is spent at work, it is important that we create a place to which we look forward to going, where support each other, and where we go above and beyond for each other. This can translate to celebrating each other in times of joy, and providing compassion during times that are challenging. We are more than just a team - we are a family and community.
While profitability is why a company exists, growth is what continues to propel it forward. Both of these values are essential to Exxel's success, and drive us to manage the company for sustainable financial advancement. In order be relevant in an ever-changing and increasingly competitive outdoor industry, careful and deliberate business planning, coupled with strategic product development, is a must.
Pulling long-term vision, goals, and initiatives together,
our plan is to invest big in four major areas of focus:
Facilities & Operations
Exxel invests heavily in building global infrastructure that is strategically designed, well-built, efficiently run, and always maintained. Constantly seeking excellence in processes, operations, logistics, and output is the way forward to continued success. Expansion and streamlining is always at the forefront of our decision-making.
We curate our portfolio to better position Exxel and expand and deliver on our corporate vision for the future. We leverage brands' expertise and size to find favorable business environments for product and channel segments, and compile, preserve, nurture, and communicate history of brands to build value in them and the company as a whole. We also use acquisitions to break into fields of strategic interest and scale up to new heights.
Shelter under One Roof
We believe it is important to cross-pollinate forward-thinking ideas and opportunities between brands and departments to benefit products, sales, and marketing. We are fortunately able to house shared services, archived resources, and consolidated platforms at our Broomfield, CO facility, which makes sharing past knowledge and experiences easy as we move forward into the future.
The Human Element
Our employees, customers, and consumers are at the center of Exxel's decision-making. They define the reality that our business exists in by shaping our society, using technology, impacting the economy, affecting the environment, and influencing politics. So we listen, study, design, build, and flex to their needs and demands.
We want to ensure the most ethical practices, help improve working conditions, and protect the rights of people in factories around the world where our equipment and apparel is made. We expect dignity and ethical treatment of all factory employees who produce our products. The cornerstone of our program’s effectiveness is based on fair but strict enforcement, understanding unique factory operations, and working successfully with supplier management to facilitate process improvements affecting the worker’s quality of life. Being socially responsible is a huge priority – whether we’re partnering with vendors or providing peace of mind to stakeholders (our employees, customers, and the general public).
Social responsibility is something we take seriously in our approach to business. That’s why we have a social responsibility policy, the Exxel Outdoors Code of Conduct, which has guided us since 1995, with continuous monitoring efforts for over two decades. In reflection of our company’s global reach and the diversity in factories, our Code of Conduct is translated into ten different languages.
Our Code of Conduct covers our ethical standards in areas such as Human Rights Expectations, Compliance Monitoring, and Continuous Improvement to ensure mindfulness of our workers and business practices.
From corporate practices to supply chain management, sustainability plays a fundamental role in doing things better. Definitively speaking, sustainability is managing risks, opportunities, and performance in operations, services, and supply chain while benefitting financial, environmental, and social aspects of a business (profits, people, and the planet). Best practices translate into value in the form of cost savings, innovation drivers, operational efficiency gains, and saving the environment.
The Outdoor Industry has communicated market demand for businesses to incorporate sustainable initiatives. Consumers are more aware than ever of climate change and the importance of natural resource conservation. They are interested in protecting the places they recreate, and are insisting on transparency around the businesses and products they love. Top retailers in the industry are aiming to show solidarity by imposing requirements for the brands they carry to incorporate practices such as fair trade, carbon reduction, animal welfare protections, curtailment of chemical use and microfiber shedding, increased use of sustainable materials that are recyclable or compostable, and the use of locally-sourced materials, whenever possible.
All of this, coupled with increased regulation and legislation nationwide, means taking on complex challenges involving all aspects of the business in new and intelligent ways to meet the demands from our consumers and top customers.customers, and the general public).
Exxel has stepped up to the challenge by developing committees with clear direction and leadership dedicated to sustainability practices in the following areas: Product Lifecycle, Factories & Supply Chain, Marketing & Communication, Offices & Facilities, and Conservation.