Exxel is truly a global company with a vast international reach. While our creative hubs and main headquarters are located in the United States, the scope of what we do would not be possible without our satellite offices and teams across the world.
1 International Court
United States of America
810 E. Walnut St
United States of America
9460 N Virginia St. Suite A
United States of America
300 American Blvd
United States of America
United States of America
Xu Hui District,
Anhui Province, China
Takeo Province, Cambodia
Our Main Hub
Our Colorado headquarters houses the Shared Services parts of Exxel Outdoors, including IT, Accounting, Operations, HR, Logistics, Planning, CS, DS, and Finance. Additionally, much of the product magic happens at this location. Our Brand Vice Presidents and General Managers strategically work with our talented Product Managers, Developers, and Industrial Designers to bring products to life from concept, to design, through development and pre-production.
One of Exxel's most exciting developments for 2020 is relocating the company headquarters to a larger, renovated space in Broomfield. Only 15 miles from its prior location, the new space will be conveniently located along a highway that connects major cities Denver and Boulder.
The 39,000-square-foot office building is 25 percent larger than the company's old headquarters, which had gotten a bit cramped due to Exxel's growth mode in both portfolio of brands and on the corporate level. The larger digs will better accommodate Exxel's current building employee count of 130, as well as allow for future expansion.
Exxel chose the new building not only because of its larger size but because of its proximity to trails and bike paths. Having green space outside its headquarters will allow Exxel to incorporate an outdoor ethos to match that of its brands and employees, enabling folks to take advantage of outdoor collaboration spaces, and to create in the environment that they most enjoy.
Company Owners & Corporate Creative Team
After the acquisition of American Recreation Products in 2015, a series of company-wide transitions were set into motion to increase efficiencies and streamline logistics. After the company headquarters was moved to Colorado, Exxel still desired an LA-based location to attract top talent from around the area, but a smaller, creative office space.
In 2017, we established our new Southern California facility in Pasadena, a major hub of northern Los Angeles. For this we completely renovated a shuttered, circa early-1900s church, breathing new life and light into its stately, high-arched architecture. The 5,500 square foot structure is a superb location for drawing upon creative and business talent, as Los Angeles is the heart of the entertainment world and on the leading-edge of numerous growth industries. And with so many other outdoor recreation companies based in California, we’re right at home here.
The building has been converted into a modern and chic gathering and work space, featuring an impressive conference room for board meetings and presentations, and individual workspaces and private areas for employees to use. Eclectic and homey design touches complement the building throughout, featuring light wood flooring, black steel-framed glass room partitions, and warm-colored Persian rugs to accent each area.
This facility now not only houses our West Coast executive offices, it also serves as our publicity center and Idea Lab, where innovative approaches to design and the business are nurtured in collaborative thinking process sessions. There is also a dedicated upstairs floor for our corporate creative team, who handles everything from overall creative strategy, to corporate printed & digital collateral design and branding, to the look-and-feel development for new brands, and more.
Versatile Shipping & Fulfillment Center
Exxel proudly leases 255,000 square feet of space in a state-of-the-art shipping and distribution center in Reno, Nevada. This pivotal operation is conveniently located in a thriving metropolis that is 4 hours from the bustling Port of Oakland, California, and 2 hours from Sacramento, California’s capitol. This centralized locale fits the culture and DNA of Exxel's business model and employee interests, as it mirrors the landscapes of our main hubs in Colorado and California. The city of Reno has close proximity to snowy mountains and waterfalls on one side, and a vast desert environment on the other.
Our distribution center ships throughout the world, including to the Americas, Asia, and the Middle East. The fact that the Reno area is within 1-day truck service to over 60 million customers and 2-day truck service to 11 states was an obvious bonus to choosing this location, as the facility services both Exxel's Business-to-Business customers and E-commerce customers.
Having opened in 2016, our Reno center is relatively new and has become exceeding efficient. It shipped out our largest volume of orders in December 2019. The facility boasts 26 shipping and receiving bays, advanced pick-and-pack equipment, and streamlined packing stations. The racking system fully maximizes our storage and retrieval capacity. We have a 45-foot ceiling height with racking that reaches to the 40-foot mark. Combined with 15,000 individual storage positions, the result is a superbly organized operation.
Exxel’s 250,000 square foot sleeping bag factory in Haleyville, Alabama is the most efficient facility of its kind in the world. Exxel purchased the factory in 2000, restoring operations after Brunswick Corporation had announced its plans to shutter the plant. Propelled by large investments in people, machinery, and workflow, this advanced outfit has become a testament to Exxel's commitment to furthering American manufacturing and job creation.
The facility's Consumer Division line is the last and only remaining sleeping bag mass production operation in the United States. Its Specialty Division line uses a team of dedicated sewers to produce sleeping bags, tents, bivy’s, compression sacks, and ponchos. A combined work force of 115 outputs a total of over 1.5 million sleeping bags annually. A warehouse and distribution wing featuring 10 dock door locations allows for streamlined service to all 50 states.
In Haleyville, our workers assemble and manufacture products made from imported cost-effective raw materials, as well as products that are fully Berry Compliant (meaning every last component is made and sourced in America). Economical solutions, paired with the benefit of efficiency and the rapid lead times of USA assembly, puts Exxel in the unique position to supply multiple channels and customers from one powerhouse facility, ranging from Walmart to the United States Military.
This factory is a very special source of pride for Exxel. Besides becoming the Great American Story as explained on its own dedicated tab, the factory also generates positive environmental impact through the goods produced there, as most of the fill material used in the consumer division sleeping bags is 80% recycled. In addition, a wonderful community of people are its heart and soul; there are some folks who have been working there for decades, including one woman in her 80s, who is determined to never retire.
Walmart Business & European Expansion
Our Bentonville, Arkansas location guards the coveted relationship we have with Walmart, the largest retailer in the United States when it comes to retail locations and sales revenue. Traditionally, Exxel has had the most presence there in the Camping and Watersports business, but new opportunities in other departments are always being explored. Our Bentonville team ensures that sales orders and planning are done hand-in-hand with the buying team at Walmart.
In addition, our Campex Partnership is guarded and spearheaded by relationships that our Bentonville employees have with the Campex team, where we have a shared revenue model on the over $1.0m in sales through this channel.
EXXEL OUTDOORS UK LTD.
In 2019, Exxel Outdoors expanded into Europe with a new entity, Exxel Outdoors UK Ltd. We now have a European Sales Leader in the United Kingdom, who has been charged with extending the reach of our brands across Europe.
Initial focus has been launching into Germany, France, The Netherlands, Belgium, Sweden, Norway, and the UK. Longer term, this operation will provide our Mass and Military businesses with a European base, ensuring our local support improves further.
China, Vietnam, Cambodia, , Bangladesh, and the Philippines
Our Shanghai office is our Asia Regional Headquarters. This office works on all Exxel product categories. All other Asia offices report into our Shanghai Office. The office is a full service sourcing office providing supplier management, product sourcing, raw materials sourcing, costing, product development, pattern making, sample making, merchandising, production tracking, logistics and transportation support, accounting, and human resources support for the Asia region, and a full testing and compliance structure to manage product testing, raw materials testing, compliance audits, quality audits, and create SOPs & performance standards for all brands.
CHINA JOINT VENTURE WEAVING MILL
The mill has 56 water-jet weaving machines with the annual production capacity of 4.5 million meters of sleeping bag fabrics. All Textile development and production takes place under Exxel’s Director of Raw Materials at this location.
Our Vietnam Office works with daypacks, apparel, tents, and sleeping bags. It is a full-service production and product development office for day packs providing supplier management, merchandising, raw materials sourcing, product development, sample making, production tracking, and quality audits. Our Vietnam Office performs quality audits only for apparel, tents, and sleeping bags.
Our Cambodia Office works with day packs. It is a merchandising and quality-assurance office providing supplier management, sample making, production tracking, and quality audits.
Our Bangladesh Office works with tents. It is a full-service production and product development office for tents providing supplier management, product development, merchandising, raw materials inspection, sample making, production tracking, and quality audits.
Our Philippines Office works with backpacks. It is a full-service production and product development office providing supplier management, product development, merchandising, raw materials inspection, sample making, production tracking, and quality audits.